(Please note that the table displays better on desktop than mobile. Optimised tables are tough!)
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How the Scores are Calculated
The overall score is based on a combination of how much traffic a site receives, and how many social media followers (Facebook and Twitter) the brand has.
Please keep in mind that this is mostly for ‘fun’ and just to highlight the great community there is in personal finance blogging.
The number I’m sure you’re most curious about, is “Traffic Rank”.
Traffic rank is based on your estimated traffic numbers from SimilarWeb.com. The lower the number, the better.
The data from SimilarWeb is not designed to show exact numbers, but is typically highly accurate when used on a comparative basis.
For instance, J Money’s Budgets Are Sexy is estimated to reach around 220,000 visitors per month. This gives his site a rank of 206,000 most popular on the entire web, or in the top 67,000 websites in the US.
Now, if J is reading this (“Hi Jay”) he may be thinking, “But I get more / fewer visitors than that”.
Again, SimilarWeb is best looked at comparatively, rather than on an individual basis.
For instance, another site we love is Fiery Millennials. SimilarWeb estimates the site receives around 2,500 visitors per month.
Neither J Money or Gwen’s numbers are likely to be perfectly accurate, but if you had access to both of their traffic data, you’ll likely find J receives around 100 times more daily visitors than Gwen.
Make sense? I hope so!
If there is anything confusing about that – I tried my best (!) – please feel free to email firstname.lastname@example.org.
If your site is missing and you would like us to add it, please feel free to email the same address.
It took quite a lot of time to compile this data, so we would appreciate some social media love if you have a second.