Why Building a Successful Business Won’t Be Anything Like you Imagined

February 08, 2018

This episode was initially published as an article on Medium.com by Larry Kim.

It begins:

Getting here wasn’t as easy as I thought it would be. That’s for sure.

Most startups fail within the first five years of launching. So many startups are going bankrupt or in a death spiral and shedding jobs in the hope of staying afloat to buy a few more months of life. It’s sad.

So what has made WordStream different? What makes WordStream a unicorn in a sea of startup donkeys?

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